Pipsqueak Media
Author: D. Harrison
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Podcasting vs Blogging: Which Boosts Your Business?
Podcasting and blogging are both effective communication tools, each with unique advantages. Podcasts foster a personal connection through audio and are ideal for multitaskers, while blogs offer accessible, skimmable content with strong SEO benefits. Choosing between them depends on your audience and business goals. Pipsqueak Media can help optimise your chosen platform.
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Empowering Single Parents: A Journey with My Thriving Child
Hannah Strong, a divorce therapist and founder of My Thriving Child, faced challenges in connecting with her audience of single parents. Pipsqueak Media revamped her marketing strategy, leading to significant social media growth. They helped create a community space and improved content engagement, enabling Hannah to expand her resources and support for single parents.
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Organic vs Paid Social Media: Everything that you need to know
Over 5 billion people use social media, making it essential for businesses to engage with consumers. Organic social media marketing fosters relationships and brand loyalty through unpaid content, while paid social media focuses on targeted advertising for quick traction. A balanced approach combining both strategies enhances reach and effectiveness in driving sales.
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Boost Your Business with Social Media Marketing
Social Media Marketing is a branch of Digital Marketing, connecting your business with a global community of social media users. As such, Social Media Marketing offers significant opportunities to promote your brand, increase sales and drive website traffic.
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What is a landing page, and how can you make it sell?
landing pages are a powerful tool for generating sales, community development and attracting prospects.
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How to distribute a press release and get your story told.
In Public Relations, you must never let a good story go to waste. If there’s a newsworthy story involving your business or personal brand, you’ll need to work out how to distribute a press release and get your story told to as many people know about it as possible. A great way of extending your
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How to write a Press Release: Getting your story into the media
A Press Release can be an excellent way of raising awareness about anything from events and product launches to addressing a developing crisis.
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Media Relations: Building rapport with journalists
Journalists are in constant need of new stories to report. This presents plenty of opportunities for you to engage journalists and thrust stories into the media.
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The Propaganda Model – How the media works and influences perceptions
As we read our newspapers on the way to work or flick through our favourite magazines, how certain can we be in knowing that what we’re exposed to is factually truthful?
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Sales Funnels – What are they and how you can structure them for optimum sales
Underpinning your sales funnels is fundamental for developing a powerful marketing campaign that yields a high return on investment.
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Email Marketing – What is it and how can you make it work for your business?
Email Marketing is a powerful way of communicating with your customers to promote your goods and services or to keep them aware of your brand. However, making sure that your emails are connecting and being opened by your customers can be challenging.
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Why Ford Edsel failed to find a market and live up to expectation
The failure of the Ford Edsel teaches marketers, especially the automobile industry, a number of crucial lessons. The Ford Edsel is perhaps best described by Lee Iacocca as “a car in search of a market it never found.”
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How to build a strong brand your customers will love and advocate
In the world of business having a strong brand that draws and satisfies customers is vital. Branding is often the first factor customers consider when deciding between your offering or someone else’s.
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When marketing goes wrong: 5 common mistakes you need to avoid
An essential aspect of running and maintaining a successful in the long term is marketing. Marketing is more than just creating captivating posters. It is a fundamental activity that influences how your entire business operates, speaks, and meets customer expectations. So, when marketing goes wrong the fallout can be devastating. Even large commercial corporations who
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Can marketing create a need? How marketing works
One way of explaining how can marketing create a need is by analysing how marketers make use of reference groups to entice consumers. By highlighting the difference between what is and what could be, marketing informs customers how the offering can benefit and enrich their lives.
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Marketing as a force for good: Can Marketing be ethical?
When considering the role of marketing, we often describe it as a way of generating awareness, creating interest, and engaging consumers to drive sales. So, can marketing be ethical and a force for good?
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What is marketing? Understanding the 5Ps and how it works.
Marketing is an activity by which marketers craft meaningful communications and facilitate the delivery and exchange of products and services. So how do the 5P’s fit into this?
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