Pipsqueak Media
Category: When marketing goes wrong
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Why Ford Edsel failed to find a market and live up to expectation
The failure of the Ford Edsel teaches marketers, especially the automobile industry, a number of crucial lessons. The Ford Edsel is perhaps best described by Lee Iacocca as “a car in search of a market it never found.”
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When marketing goes wrong: 5 common mistakes you need to avoid
An essential aspect of running and maintaining a successful in the long term is marketing. Marketing is more than just creating captivating posters. It is a fundamental activity that influences how your entire business operates, speaks, and meets customer expectations. So, when marketing goes wrong the fallout can be devastating. Even large commercial corporations who
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