
In Public Relations, you must never let a good story go to waste. If there’s a newsworthy story involving your business or personal brand, you’ll need to work out how to distribute a press release and get your story told to as many people know about it as possible. A great way of extending your…

A Press Release can be an excellent way of raising awareness about anything from events and product launches to addressing a developing crisis.

Journalists are in constant need of new stories to report. This presents plenty of opportunities for you to engage journalists and thrust stories into the media.

As we read our newspapers on the way to work or flick through our favourite magazines, how certain can we be in knowing that what we’re exposed to is factually truthful?