Pipsqueak Media
Category: Marketing Advice
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Podcasting vs Blogging: Which Boosts Your Business?
Podcasting and blogging are both effective communication tools, each with unique advantages. Podcasts foster a personal connection through audio and are ideal for multitaskers, while blogs offer accessible, skimmable content with strong SEO benefits. Choosing between them depends on your audience and business goals. Pipsqueak Media can help optimise your chosen platform.
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Organic vs Paid Social Media: Everything that you need to know
Over 5 billion people use social media, making it essential for businesses to engage with consumers. Organic social media marketing fosters relationships and brand loyalty through unpaid content, while paid social media focuses on targeted advertising for quick traction. A balanced approach combining both strategies enhances reach and effectiveness in driving sales.
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What is a landing page, and how can you make it sell?
landing pages are a powerful tool for generating sales, community development and attracting prospects.
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Sales Funnels – What are they and how you can structure them for optimum sales
Underpinning your sales funnels is fundamental for developing a powerful marketing campaign that yields a high return on investment.
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When marketing goes wrong: 5 common mistakes you need to avoid
An essential aspect of running and maintaining a successful in the long term is marketing. Marketing is more than just creating captivating posters. It is a fundamental activity that influences how your entire business operates, speaks, and meets customer expectations. So, when marketing goes wrong the fallout can be devastating. Even large commercial corporations who
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