Pipsqueak Media
Category: How marketing works
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Organic vs Paid Social Media: Everything that you need to know
Over 5 billion people use social media, making it essential for businesses to engage with consumers. Organic social media marketing fosters relationships and brand loyalty through unpaid content, while paid social media focuses on targeted advertising for quick traction. A balanced approach combining both strategies enhances reach and effectiveness in driving sales.
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What is a landing page, and how can you make it sell?
landing pages are a powerful tool for generating sales, community development and attracting prospects.
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Sales Funnels – What are they and how you can structure them for optimum sales
Underpinning your sales funnels is fundamental for developing a powerful marketing campaign that yields a high return on investment.
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Can marketing create a need? How marketing works
One way of explaining how can marketing create a need is by analysing how marketers make use of reference groups to entice consumers. By highlighting the difference between what is and what could be, marketing informs customers how the offering can benefit and enrich their lives.
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